Impact

From the coffee spills to the 'aha' moments – dive into the real stories behind BUFFL

Get an insider's look at the fun & creativity that drives our company.

What’s changing in retail? 5 key trends to watch

Retail is evolving rapidly, with shifting consumer preferences, technological advancements, and societal changes. Gondola and BUFFL join forces to uncover key trends shaping the industry. Discover five major developments influencing the retail landscape.

Partnerships

Babette Gommeren is Mechelen’s most outstanding entrepreneur: 2025 will be a remarkable year in many ways

Babette Gommeren, CEO of BUFFL, has been named Mechelen’s most outstanding entrepreneur. As she prepares for motherhood in 2025, she shares insights on leadership, balancing work and family, and the challenges female entrepreneurs face.

News

Babette Gommeren steps into the role of CEO

As the world is constantly evolving, so are we. Babette Gommeren, our former COO, took on the role as CEO at BUFFL. “I am very proud and excited to be leading our growing organisation”, she says. As are we!

News

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Maanrock 2024: A Thank You to Our Loyal Herdies

Maanrock 2024 will remain in our memories because we decided to use this edition to pamper our most loyal Herdies in Mechelen, the hometown of BUFFL.

Sharing the Pukkelpop 2024 Experience: A BUFFL Community Success Story

This is the story of the time BUFFL invited community members and went to Pukkelpop 2024.

Multi Skillz Waasland

Together with her boyfriend, Jente Smit founded Multi Skillz Waasland in 2018, where children have the opportunity to develop their motor skills during classes and camps in the most versatile way possible with extra attention to movement skills and life skills such as learning to cooperate and dealing with emotions. This association consists of 2 directors and 20 coaches..

What’s changing in retail? 5 key trends to watch

Retail is evolving rapidly, with shifting consumer preferences, technological advancements, and societal changes. Gondola and BUFFL join forces to uncover key trends shaping the industry. Discover five major developments influencing the retail landscape.

Babette Gommeren is Mechelen’s most outstanding entrepreneur: 2025 will be a remarkable year in many ways

Babette Gommeren, CEO of BUFFL, has been named Mechelen’s most outstanding entrepreneur. As she prepares for motherhood in 2025, she shares insights on leadership, balancing work and family, and the challenges female entrepreneurs face.

Babette Gommeren steps into the role of CEO

As the world is constantly evolving, so are we. Babette Gommeren, our former COO, took on the role as CEO at BUFFL. “I am very proud and excited to be leading our growing organisation”, she says. As are we!

Datagedreven beslissingen: sneller de juiste keuze maken

Ethias fosters data-driven decision making (DDDM) as it puts the customer center-stage, speeds up the innovation and go-to-market cycle, objectifies internal discussions and complements other internal data sources. (Featured in Trends / Tendances)

Meet the founders: the BUFFL Story

This is the story of how BUFFL came to be, through the lens of one of our co-founders, Dennis De Clercq.

This is the story of our 2-day BUFFL teambuilding and what we wanted to achieve there.

Cases

Business challenges we validated

As a research business partner we’ve signed numerous NDA’s. There’s a lot we can’t talk about. But that makes us even prouder of the things we can share.

How the EV evolution creates opportunities for start-ups, like Chark

Validated Chark’s value proposition and go-to-market strategy by identifying key adoption barriers and optimizing their positioning based on real EV-driver and company insights.

Co-creating and iteratively validating the business case for Ethias’ health expansion

Discover how BUFFL helped Ethias to iteratively validate the business case for 'Mantelzorg / Aidant proche' to accelerate their health expansion.

How to boost brand awareness with a resonant Employer Value Proposition for Partena Professional

In a competitive market, standing out as an employer of choice is crucial. Partena Professional, faced the challenge of attracting and engaging the right talent.

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