Validating CUPPLE’s Concept for a Sweet Launch

CUPPLE, the innovative ice cream maker that churns fresh ice cream in just 360 seconds on your kitchen counter, has the potential to revolutionize the at-home ice cream experience. However, before launching, the key question was: Would ice cream lovers truly embrace the concept? Through research via BUFFL, CUPPLE gained the insights needed to confidently move forward and introduce their product to the world.

Business challenge

CUPPLE was confident that they had developed an exciting and innovative product, but before moving forward with the launch, they needed validation on key assumptions about market demand, customer interest, pricing, and product appeal. By addressing these uncertainties, CUPPLE aimed to ensure that the product launch would be successful and aligned with customer needs and market trends.

How we made the difference

BUFFL helped CUPPLE move from high-level assumptions to a validated, launch-ready concept within just one week.

• Problem: we started by diving into the problem phase to validate key customer segments and quantify the opportunity in the market.
• Solution: validate CUPPLE's problem statement and formulate an ideal value proposition for "Ice cream lovers" based on clear customer insights.‍
• Pricing: establish a clear pricing model for the machine and the cups.

How we added value

BUFFL’s insights revealed key customer preferences, giving CUPPLE the ability to refine their product and craft messaging that truly spoke to their target audience:

• Problem statement: For almost all consumers, it is important to be able to have more instant access to fresh ice cream whenever they want. However people are still moderately satisfied with the solutions on the current market.
• Concept validation: The concept of a fresh ice cream machine was met with high enthusiasm. 82% of survey participants expressed interest in making ice cream at home with CUPPLE’s machine.
• USP & positioning: CUPPLE’s machine was successfully positioned as the "Nespresso machine for fresh ice cream," which resonated with the target demographic.‍
• Pricing model: The research provided crucial feedback on pricing, confirming that the proposed price points for both the machine and the cups were competitive and aligned with customer expectations.

“Thanks to BUFFL’s insights, we fine-tuned our positioning based on how ice cream lovers actually see the challenges in the market. This validation allowed us to launch confidently, and now we’re helping customers enjoy fresh ice cream at home all year long.” - Frederik van Isacker, CUPPLE Founder

Decisions and next steps

Thanks to BUFFL's insights, CUPPLE successfully launched its Kickstarter campaign with a clear value proposition and validated business model, selling 100% of its machines in under 24 hours.